Our mission is to use our ecolabel and fishery certification programme to contribute to the health of the world's oceans by recognising and rewarding sustainable fishing practises, influencing the choices people make when buying seafood, and working with our partners to transform the seafood market to a sustainable basis.

The MSC is the world's leading certification and ecolabelling program for sustainable seafood. Look for the blue MSC ecolabel when shopping or dining out.

Set standards
Fisheries outreach
Commercial outreach
Raise awareness with consumers
Education
Work with developing countries