Established as a Charitable Trust on November 27, 1969, it has an experience of over four decades in the field. From a modest beginning, the organisation was propelled forward by the efforts of its founders and associates who volunteered their time and energy to lend momentum to this movement. A part of WWF International, the organisation has made its presence felt through a sustained effort not only towards nature and wildlife conservation, but sensitising people by creating awareness through capacity building and enviro-legal activism. A challenging, constructive, science-based organisation WWF addresses issues like the survival of species and habitats, climate change and environmental education.