Over 8,000 tree species, 10% of the world's total, are threatened with extinction. Destruction of woodland and forest and unsustainable felling of valuable timbers are threatening many important species, and alarmingly few of these endangered trees are receiving conservation attention. The Global Trees Campaign, a joint initiative between Fauna & Flora International (FFI) and Botanic Gardens Conservation International (BGCI) in association with other partners around the world, aims to highlight the plight of the world's threatened tree species and initiate conservation action to save them.